is our antidote to the culture of fast data — where everything is quantified and tracked, devoid of empathy, leading to false assumptions. We want to help brands and agencies step into the rhythm of human lives again, to listen, ask, and see what cannot be captured in metrics.
29 Jan 2026 (Thursday) | 1pm - 6pm
1st Edition: Of Boys & Men
Conversations about womanhood are everywhere—what it means today, women’s needs and aspirations.
Yet we hardly hear male voices in media or discourse.
In the face of women’s loud voices, how do men really feel about being a man? What tensions do they feel? Are brands speaking to them in relevant ways?
We'll hear from two men of different generations and lifestages—a Gen Z early career professional, and a Millennial/Gen X boy dad—peeling apart their nuances.
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Programme flow:
Briefing and introductions at meeting point
Visit Gen Z early career professional in-home
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Heart-to-heart chat
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Explore his home/room, walkthrough of daily routines/habits
Quick refreshment break and discussion
Visit Boy Dad & son in-home
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Heart-to-heart chat
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Explore his home, walkthrough of daily routines/habits
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Chat about their 'father-son bonding day' experience
Head out to explore their favourite neighbourhood hangout spot
Topics we will explore:
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Their motivations, needs & wants, aspirations and tensions
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How they envision manhood – as a father, son, husband, brother, friend...
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Their feelings towards societal narratives of manhood and expectations of men today – diving into their personal stories
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How women’s ‘louder’ voices have influenced men (for better or for worse)
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Their daily routines and habits, exploring the products and brands that play a role in their life and why
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Their ‘prized possessions’ -- Items they’re proud of / represents them / have deep value to them, to uncover their priorities and values
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(Boy-dad only) Their father/son day out
What you'll receive from
Activity booklet for the day itself
Reference questions to consider asking & tips on asking great questions, hypotheses about the profiles, detailed participant profiles, space for taking notes.
Postcards from field
Quick summary of the day, with pictures, quotes and a simple write-up on key findings, to reach you within 1-2 days after the event.
Insight Reel
Key findings from in-homes and nuances between generations & profiles, coupled with video clips from field. Great for sharing with your teams and to use in presentations!
Register now!
Early Bird: $850 per pax (sign up by 19 Dec 2025)
Standard: $1000 per pax
Only 5 TICKETS available!
More of
More Slow Consumer Days are in the works!
Look forward to topics and segments such as...
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Gen Alpha
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Silvers
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Fandom
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DEI
...and more!
We offer bespoke Slow Consumer Days too!
Want to bring consumer centricity to your organisation or team? We can customise Slow Consumer Days for organisations – from specialised recruitment of your target audience to planning activities and topics around your objectives.
We’re happy to partner with you! Contact us to enquire.